Meet Dana Romano, the CEO of PetParent. Dana is on a mission to make pet adoption simple.

After struggling through the process of adopting her second dog, Bentley, she knew there had to be a better way. She began volunteering with local rescues to understand the challenges from their side and soon realized that rescues weren’t equipped with tools to make the process efficient. After years as a tech executive leading the development of SaaS and eCommerce platforms for Fortune 500s and startups she combined her skill-set with her passion for animals and PetParent was born.

📷: Dana on a rescue mission with @flypupsinc, a non profit that helps bring dogs from high kill shelters in the South to rescues in the North.